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BOOKS

Strategic Public Relations: An Audience-Focused Approach

The Center is pleased to announce the publication of Barbara Diggs-Brown’s most recent book, Strategic Public Relations: An Audience-Focused Approach. It is an excellent tool for guiding your strategic communication efforts. With particular emphasis on audience research, the book presents numerous examples that help with communication in the education field; many strategies, tactics and case studies; and highlights the importance of ethics throughout.

Strategic Public Relations: An Audience-Focused Approach is based upon the belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research.

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The PR Style Guide: Formats for Public Relations Practice

A concise handbook, The PR Style Guide: Formats for Public Relations Practice serves as a complete style guide and reference tool. Learn to present messages that display great form and style with The PR Style Guide. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.

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